The sequel Fascinating Womanhood for the Timeless Woman sees Andelin's daughter, Dixie Andelin Forsyth, pick up her mother's mantle with the aim of 'awakening an enlightened form of femininity in women, in order to inspire a noble masculinity in men and create a lifelong romance.' With teachings that lean strongly on relationship roles-focusing on division of labor between task and relationship leaders-Fascinating Womanhood has also been called "the book feminists love to hate" and there's no doubt that its sequel is set to raise eyebrows, particularly at a time when gender norms and roles are a hot topic. As controversial as it was popular, the book also spawned a grassroots movement of classes where women could learn more about feminine influence in relationships and the home-classes that continue to this day in countries including Australia, Brazil, Cameroon, Japan, the Philippines, Saudi Arabia, South Africa, Uganda, the United Kingdom, and the United States. Originally published in 1963, Fascinating Womanhood sold over 5 million copies globally and was been translated into 7 languages. This study provides an evenhanded and important look at a crucial, but often overlooked cross section of American women as they navigated their way through the turbulent decades following the post-war calm of the 1950s.Over 50 years after the original book became a bestseller and birthed an international women's movement, the sequel to Helen Andelin's Fascinating Womanhood is here. Her message calling for the return to traditional roles appealed to them during a time of uncertainty and radical social change. Andelin spoke to millions of women during a time of social unrest. Undeterred, she founded an organisation, started a newsletter with a nationwide subscription, and became involved in politics. As her notoriety grew, so did the backlash from her critics. A woman's true happiness, taught Andelin, could only be realised if she admired, cared for, and obeyed her husband.
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She urged women not to have careers, but to become good wives, mothers, and homemakers instead.
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Countering second-wave feminists in the 1960s, Andelin preached family values and traditional gender roles for women. The book, taken almost word for word from those 1920s advice booklets, sold hundreds of thousands of copies and launched a nationwide organisation of classes and seminars led by thousands of volunteer teachers. In 1963, at the urging of her followers, Andelin wrote and self-published Fascinating Womanhood. Andelin took her new-found happiness as a sign that God wanted her to share these principles with other women and began teaching classes at her church. He bought her gifts and hurried home from the office to be with her.
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She applied the principles from the booklets to her unhappy marriage and found that her difficult and disinterested husband became loving and attentive. While studying a set of women's advice booklets from the 1920s, Andelin had an epiphany that not only changed her life but also affected the lives of millions of American women. A religious woman, she spent long periods in fasting and prayer asking for help to improve her marriage. In 1961, Helen Andelin, a disillusioned housewife and mother of eight, languished in a lackluster, twenty-year-old marriage.